Complete hospitality development

From concept to opening day. Built as a brand from day one.

We create and develop restaurants, cafés, bars and hospitality destinations, from the first idea and brand story to design, execution, food and beverage, operations, launch and the tools needed to carry the brand forward.

Discuss a new concept Explore our work
A wide view of Uptown Escape's dining room, round and square marble tables set beneath woven pendants
Uptown Escape, Guwahati

A compelling concept is only the beginning.

A concept answers the essential questions: Who is this place for? Why will guests choose it? What should they feel when they arrive? What will make them return? And how will the business deliver on that promise, day after day? BDS is led by Rish Saini, whose experience includes creating, designing and operating restaurant, bar and café businesses. Our strength is the connection between creative ambition and commercial reality.

Three starting points

  • Opening a new venue

    A new restaurant, bar, café or brewery, planned from the business outward before money goes into the fit-out.

  • Renovating or repositioning

    An established venue that needs a new room, a new position or both, starting with diagnosis.

  • Improving how a venue trades

    A venue that is open but not trading as it should: the numbers first, then the menu, bar, room and service.

Six disciplines. One complete hospitality proposition.

Our expertise spans the full development of a new hospitality destination. Some clients engage BDS across the journey; others bring us in for a defined discipline or stage. In either case, the decisions should serve the same concept.

  1. 01 / 06

    Concept & Strategy

    Define what makes the business worth choosing.

    The Ālaya name in steel letters on the sandstone wall of its terrace by day, between two hanging rattan swing chairs and a frangipani
    Ālaya Café & Bar, Shillong

    Before we decide what a restaurant should look like, we establish why it should exist in the first place.

    • Concept ideation and development
    • Market and competitor research
    • Positioning and price structure
    • Site and feasibility inputs
    Explore Concept & Strategy

  2. 02 / 06

    Brand Identity & Storytelling

    Give the idea an identity guests can recognise.

    A table lamp with the Ālaya monogram on its shade, lit on a table at night
    Ālaya Café & Bar, Shillong

    The brand is not a logo added after a restaurant has been designed.

    • Naming
    • Brand story and DNA
    • Logo and identity systems
    • Brand guidelines

    The distinction

    Brand Identity & Storytelling creates the brand system. Brand Activation & Growth equips the people and channels that must use that system.

    In practice: Uptown Escape and Ālaya Café & Bar, both named by BDS.

  3. 03 / 06

    Restaurant Design & Build

    Bring the story to life in a space designed to perform.

    A long quilted banquette at Uptown Escape with round marble tables, rattan chairs with olive cushions and a black-and-white tiled floor
    Uptown Escape, Guwahati

    The room should be an expression of the concept, not a separate decorative exercise.

    • Layouts and seating strategy
    • Interior and experience design
    • Kitchen and BOH coordination
    • Build and turnkey execution when contracted
    Explore Restaurant Design & Build

  4. 04 / 06

    Food & Beverage Development

    Make the menu part of the brand, not a separate department.

    A full breakfast at Ālaya by day: fried eggs, sausages, bacon, toast, grilled tomatoes, hash browns and mushrooms on one plate, with baked beans, a glass of orange juice and a latte in a cup printed with the Ālaya name
    Ālaya Café & Bar, Shillong

    The aim is a menu that gives guests a reason to come back and gives the team the standards to deliver it consistently.

    • Menu concept and structure
    • Recipe creation and standardisation
    • Costing and engineering
    • Beverage programme direction
    Explore Food & Beverage Development

  5. 05 / 06

    Operations, Training & Launch

    Give the concept a team and a system that can deliver it.

    A briefing for the floor team on the Ālaya terrace by day: a man in a white overshirt speaks to staff in black uniforms and Ālaya aprons
    Ālaya Café & Bar, Shillong

    We can help structure the operating model, prepare teams, establish standards and guide the transition into trading.

    • Operating model and service design
    • SOPs
    • FOH/BOH and bar training
    • Launch coordination
    Explore Operations, Training & Launch

  6. 06 / 06

    Brand Activation & Growth

    Make sure the brand is understood, seen and heard, and carried forward.

    A round table under a single lamp at Ālaya at night, with the lit Ālaya window behind
    Ālaya Café & Bar, Shillong

    We help turn the brand’s strategy and identity into practical direction for content, campaigns, team communication and the everyday touchpoints that build recognition.

    • Creative and photography direction
    • Social-media strategy
    • CRM, loyalty and customer communication
    • Staff brand-immersion programmes
    Explore Brand Activation & Growth

Specialist expertise

Bars & Breweries

A dedicated depth of experience within the wider hospitality practice.

The copper brewhouse behind glass at Underdoggs Arena, the brand's Gurugram flagship, with red leather booths in front
Underdoggs Arena, Gurugram · the Underdoggs flagship, which Rish Saini helped complete

BDS brings specialised experience in bar concepts, cocktails and beverage programmes, sports-bar formats and microbrewery development.

Explore Bars & Breweries

Rish Saini’s specialist platform

Applying AI to hospitality

Through his separate platform, AI for Hospitality, Rish shares practical AI learning and offers private advisory for restaurant, bar and café owners. BDS remains the destination for hospitality concepts, design and development; AI for Hospitality is a distinct route for AI methods, resources and advice.

Visit aiforhospitality.in (opens in a new tab)About AI for Hospitality

Let’s create something worth coming back to.

Tell us about the venue you want to build, the idea you’re exploring and the ambitions behind it. We can help define the concept and the right scope of work.

Work With BDS

Or call +91 98187 00006